Culture / The F3 List – Sarah

SARAH
/ THE GREEN SOUL

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What inspired your passion for sustainability? I’ve always been aware, even from a young age, of the waste we generated as a family, and have actively tried to do better, buy less, and live cleaner.
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How has your focus on sustainability impacted your life? When I started a family of my own, sustainability became a priority. I led by example, bringing awareness and instilling these values in my children. It transformed how we consumed, and eventually led me to launch a green beauty business, and a product refillery here in Toronto.
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What motivated you to get started? I’ve never been a person to just sit back and accept the way things are, I love to challenge conventional thinking and push myself to see things from many angles. Plus, there are so many buzzwords surrounding environmental responsibility, and of course greenwashing is everywhere – it can be really confusing for consumers to make sustainable choices.
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How did your brand, eco+amour, come to be? Having worked in the natural beauty industry for a few years it was really eye opening to see the volume of waste produced in the category. One day it clicked: I wanted to drive change and introduce a better, less wasteful way to shop our products. With this mission in mind, eco+amour was born, and we ended up partnering with over 50 Canadian brands who aligned with these values.
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How did you end up opening a product refillery? In 2018, Toronto’s first beauty refillery opened its doors in Scarborough with a focus on earth friendly products and minimal or no packaging. The retail store as it exists today was a very organic transition - already working in the green beauty industry and realizing that refill stores weren’t common in Toronto, it was an easy decision to launch eco+amour.
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Any tips for someone who’s trying to be more sustainable in their daily life? My number one recommendation is to just go for it! Don’t worry about doing everything 100% - small, easy changes or simple sustainable swaps will help propel you forward: Buy plastic free where possible – look for little or no packaging, refillable or reusable options. • Less is less – focus on what’s needed, or what brings you joy; aim to buy less overall. • Progress over perfection – don’t get discouraged!
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