THE IMPORTANCE OF RETAIL SPACES POST-PANDEMIC
In this episode, Figure3’s Mardi Najafi, Director Retail Design is joined by Barry Nissan, Owner of
Epic Cycles, and Eric Gao, Strategic Director of Northern Fitness. Together, they discuss how their
businesses have performed during the pandemic, and changes they have made to adjust and
adapt based on their customers’ feedback and needs.
While customers are comfortable operating with a solely e-commerce store, many want to make
sure they are making the right decision before committing to a larger purchase. Challenging the
idea that brick and mortar locations are solely for the purpose of retail (ie, selling products),
these spaces work to build trust with customers. With the direction of a design firm, physical
locations can become brand anchors, build overall brand awareness, and create a seamless
online / offline experience.
Physical retail is no longer just about selling products – it’s about creating a strong brand presence
for your customers. Find out how retail is adapting to accommodate the complex decision making
process behind purchasing, and how store design supports this customer journey.